How retailers are connecting with younger shoppers

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Retail Dive 1w ago

How retailers are connecting with younger shoppers - Retail Dive

Quick Summary:

From Sephora embracing its status as a Gen Alpha “playground” to Coach’s Gen Z-focused store concept, there are a variety of ways retailers are leaning in.

Foot Locker's Global Chief Customer Officer Kim Waldmann (left) discussed how the retailer caters to both Gen Alpha kids and their parents at Shoptalk Spring in March 2025.

As to the latter, Miller touted special play days that include local DJs, parades leading up to the storefront and a theme surrounding some form of play, like a Hasbro-run game day or a make-believe day.“It's bringing that experience to the stores, to the actual physical retail today — and that's the distinguisher between just going on Amazon and typing something in and actually really trying to feel the magic,” Miller said.Appealing to U.S.