Myntra goes global with Singapore launch, targets Indian diaspora

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Myntra goes global with Singapore launch, targets Indian diaspora - Business Standard

Quick Summary:

The move, targeted at around 650,000 Indian diaspora in the Lion City, is part of Myntra's broader growth strategy, aiming to tap into new customer segments and build stronger international brand affinity over the coming years, Myntra said in a statement.

Fashion and lifestyle e-commerce platform Myntra on Monday announced its foray into Singapore as part of its growth strategy.

Myntra has already observed notable organic interest, with around 30,000 users from Singapore visiting its existing platform, Myntra CEO Nandita Sinha said.